Stupidity of the Week

Okay Friends and Neighbors, I know this one has been around for a couple of months now and I seriously thought that somebody would bust them down for it, but it hasn’t happened yet.  I am thoroughly disgusted and it is time for me to call them on their BS.  What is the atrocity that has this writer so up in arms?  Gain detergent. 

Yes, Gain.  In case your ears don’t burn like the fires of Mt. Doom when you hear such grammatical errors spoken – or for some reason have not been paying attention – let me tell you about the latest advertising campaign that Gain has embarked on.  It involves the improper use of the comparative adjective for the word “Good.” 

The commercial and ad campaign touts that Gain helps to make mornings “Gooder.”  Seriously, I can not believe how far we have fallen in this world to accept such blatantly disgusting molestation of our own language.

For those of you who are wondering what is wrong with “Gooder” I implore you to read a book.  English incorporates a few irregular adjectives.  Good is the positive, better is the comparative and best is the superlative.  The rational of this advertisement would have one saying that “Goodest” might be the superlative.   Even Microsoft Word realizes the grievous error I have made in writing this. 

So some might say; “Chill out, it is a funny ad just trying to get attention.”  To them I say no in the most profound way.  We have already allowed so many infractions against our spoken tongue.   We stood idly by when “fishes” and “moneys” became acceptable.  We have watched every undereducated cretin in the land misuse our language and have turned our other cheek in sorrow and pity.  No more.

The line must be drawn here this far no farther.

I implore you all to take up the cause.  Write a letter, boycott Gain, challenge the stupidity or at the very least spread the word that this type of bastardization of our spoken and written language is unacceptable.  

If we fail to act we will live in a world far worse than we can imagine.  The future foretold in “Idiocracy” will not only come true but will come fast. 

Until next time,

Be Excellent to Each Other.

(-

=)

~BAT

Comments

[Nessa]

I also despair at the deconstruction of the English language. Two examples:
One of my mother-in-law's students got offended when she was called (sounds like) Laya. Her name is spelled La-a. She said her name was (sounds like) Ladasha. She said "The dash don't be silent!". There are so many things wrong with this encounter. Personally I would have loved being named after a Star Wars princess!
My second example is that my son, Tristan, started speaking in acronyms he sees on WOW. He actually says the letters rather than words. Needless to say, Daniel and I have put a stop to that practice. To me, shortening words is just another form of laziness. I may do it in phone texts when I am in a hurry, and I understand IM's because you have to type fast., but anything else is inexcusable.
I end this rant with a funny quote from Daniel: "Comma's save lives! It can be the difference between 'Lets eat Grandpa' to 'Let's eat, Grandpa'."